How To : Top 12 Tips
How To
| Get extra cash with these tips | |
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Use other PPC engines |
Google is not the only way to go. Try other PPC engines, using the same basics guidelines from before. We recommend the following: 1. Overture
hard to get listed, but worth it. |
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Use domain typos |
You can buy domains for your campaign, and use this on your favor. For example, you could have "MP3Downloads.com", and get it listed on Google under related keywords. This will basically give you FREE advertising, since you will be listed on the regular search results for Google and not necessarily the paid ones. |
Get a domain name |
If you are getting result from promoting an affiliate program and would like to get more serious in marketing this particular program, get a domain name for this program and use it to redirect to the link given by you affiliate program owner. Here is why you should do this: Many people don’t feel comfortable with the idea that you will get a share from the sales made to them. A domain name convinces many of this type of people that you are not merely promoting an affiliate program, rather you have something to do with this product or better yet, some even might consider that you are not making anything out of a sale. |
Improve your keywords |
The keywords we supply are only examples. New software and services are popping out every day, and they have to be considered. There are endless combinations of keywords you can use, try them ALL, and discard those that don't work for you. |
Top 12 tips
1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets "[...]" around your keyword/s.
For example:
[google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase
you have included within the brackets.
The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.
6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject
the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!
10. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers